Brand Discovery Questionnaire What is the name of your company/brand? * Do you have a tagline or slogan? If so, what is it? * Describe your business in one sentence. * What products or services do you offer? * What is the story behind your business? * What are the short-term goals for your brand? * What are your long-term goals (3–5 years)? * Why are you investing in branding now? * What challenges are you currently facing? * Who is your primary audience? (Include demographics, psychographics, or personas if available.) * What problems do you solve for your audience? * How do you want your audience to feel when interacting with your brand? * If your brand were a person, how would you describe them in 3–5 words? * Which of these tones best describe your brand voice? (Check all that apply) * Professional Playful Luxurious Bold Minimal Approachable Mysterious Energetic Caring Are there any brands you admire? What do you like about them? * Who are your top 3 competitors? * What makes your brand different or better than theirs? * What should customers remember most about you? * What are your preferred colors or color palette? * Are there any colors, fonts, or styles you want to avoid? * Are there design styles or aesthetics you’re drawn to? (e.g. modern, vintage, editorial, abstract) * Share 3–5 reference brands you like visually (and why). * What specific deliverables are you looking for? * Logo Brand guidelines Typography system Color palette Business cards Website design Social media kit Packaging Other Are there any specific applications we should keep in mind? (e.g. signage, digital ads, packaging) * Do you have an existing brand guide or style guide? * What is your ideal launch or completion date? * Who are the decision-makers for this project? * What is your budget range? * How would you prefer to communicate? (Email, Zoom, Slack, etc.) * Is there anything else I should know before we begin? * Are there any must-haves or must-avoids? * Thank you for your time! We will be in touch shortly.
